Below are examples of email copy, signage and brochures that I fully copywrote and managed for different Tesla audiences, with email campaigns sent to over one million leads and owners. Please note, some projects I wrote copy for are confidential and not publicly shareable.
Hawaii Signage
The goal of this signage was to inform vacationers in Hawaii they could take a demo drive there and take delivery anywhere in North America.
LinkedIn Graphic
The main message for this graphic is to inform businesses that Tesla can bring the fleet to them for demo drive at the office. This was distributed to North American General Managers to post and share with customers on social media.
SAVPP Postcard
The goal for the copy on this postcard is to increase registration and participation in the South Australian Virtual Power Plan through Tesla by communicating direct benefits.
Educational Sign for Expos/Auto Shows
Model Y was named the best-selling car in the world for 2023. The goal of this copy was to highlight that message and key features of the vehicle that attract consumers.
Roadster Placard for Showrooms
This was an executive request for a display placard on key information about the legacy Roadster that is displayed in 11 North American showrooms nationwide.
Demand-Generation Emails
These demand-generation emails were sent to over 1 million Tesla leads. The copy I crafted for each discusses key features of Tesla vehicles like Trip Planner, Laminated Glass, Over-the-Air Updates and more in an engaging, customer-centered way.
